LOGOS, a leading company specializing in manufacturing simulators for training various professions in challenging and emergency scenarios, aimed to enter international markets. The complexity lay in the diverse target audiences and entry points for their range of simulation products.
Tasked with entering international markets, LOGOS faced the challenge of tailoring their approach for different simulators and their respective target audiences. The business development department had several theories, and we collaborated to implement these step by step.
LOGOS manufactures simulators for a range of applications, including municipal transport, driving ranges, electric subway trains, rescue services, logging, and industrial equipment.
Goal:
LOGOS aimed to strategically enter international markets, with a focus on specific countries and sectors for each simulator. The objectives included:
- Testing hypotheses for market entry in CIS countries through transportation ministries and in Brazil/Portugal through service and maintenance companies.
- Exploring opportunities in the Alps' ski resort industry.
- Participating in INTERALPIN'23 exhibition in Austria and organizing a business trip to India.
Peoplr's solution:
We proposed a methodical, step-by-step approach.
Using LinkedIn as a primary platform, we upgraded and created accounts tailored for different markets. Collaborating closely with the client, we tested various market entry hypotheses, crafted communication scripts, and refined strategies for each target audience.
- We upgraded and created LinkedIn accounts for targeted markets.
- Tested market entry hypotheses, including ministries of transportation in CIS countries and service companies in Brazil/Portugal.
- Explored the ski resort industry in the Alps.
- Prepared for participation in INTERALPIN'23 exhibition.
- Facilitated a business trip to India, connecting with specialists and potential partners.
In 4.5 months, LOGOS achieved remarkable outcomes:
- Contacts established in India, Brazil, Portugal, Austria, Germany, France, and CIS countries.
- LinkedIn's contact network expanded to over 2200 contacts.
- Successful participation in the INTERALPIN exhibition in Austria.
- Face-to-face interactions during a business trip to India, leveraging LinkedIn connections.
- Winning a government tender in India for metro service, surpassing Spanish and local competitors.
- Signing a contract with an Indian company supplying trains for the metro.
Customer feedback:
The client expressed gratitude for the fruitful collaboration, highlighting the most significant achievement—winning the Indian government tender. The successful venture and positive feedback are a testament to the effectiveness of our joint efforts.
This success case exemplifies the power of a strategic and collaborative approach in global market entry. By adapting hypotheses, refining communication strategies, and leveraging LinkedIn, LOGOS not only expanded its international presence but secured significant contracts, marking a transformative milestone in their business journey. 😊
