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Pathfinder сustDev
Refine your business strategy with Peoplr's tailored Customer Development service. Validate hypotheses, optimize your profiles, and engage with the market effectively.
Connect with our experts to kickstart your tailored CustDev journey
Why do you need customer development?
Gain valuable insights to refine your go-to-market strategy, optimize your product features, and identify key market opportunities.
Strategic insights
Leverage our expertise to grow your business in a cost-effective manner, focusing on what truly matters to your customers.
Cost-effective growth
Ensure your product or service meets the demands of your target market through direct customer feedback and validation.
Market validation
How it works?
Internal session with leadership and key specialists
Goal:
To discuss the Customer Development methodology, synchronize project goals and tasks, agree on constraints, engage the team, share experiences, and form an initial hypothesis pool.
Expert interviews
Goal:
To expand the range of new opportunities, study best and worst practices, and formulate new hypotheses about customer "pains" and "solutions".
*We conduct 2 interviews with your leaders responsible for product and sales, and 1-2 with external market experts.
In-depth ("customer discovery") interviews
Goal:
Identifying priority "pains" and forming new and testing existing product hypotheses.
Internal processing of results and preparation of the final report
To prepare and structure conclusions and prepare final documents.
*Our team studies respondent answers, compiles frequency analysis matrices, and identifies priority confirmed and refuted hypotheses.
Goal:
Joint session for presenting research results
Goal:
To discuss the results obtained, answer questions, clarify conclusions, and prepare for the decision on possible next steps.
Internal session with leadership and key specialists
Goal:
To discuss the Customer Development methodology, synchronize project goals and tasks, agree on constraints, engage the team, share experiences, and form an initial hypothesis pool.
Expert interviews
Goal:
To expand the range of new opportunities, study best and worst practices, and formulate new hypotheses about customer "pains" and "solutions".
*We conduct 2 interviews with your leaders responsible for product and sales, and 1-2 with external market experts.
In-depth ("customer discovery") interviews
Goal:
Identifying priority "pains" and forming new and testing existing product hypotheses.
Internal processing of results and preparation of the final report
To prepare and structure conclusions and prepare final documents.
*Our team studies respondent answers, compiles frequency analysis matrices, and identifies priority confirmed and refuted hypotheses.
Goal:
Joint session for presenting research results
Goal:
To discuss the results obtained, answer questions, clarify conclusions, and prepare for the decision on possible next steps.
Unlock market insights and propel your business forward with Peoplr's Customer Development expertise
Take the first step towards market success. Book a consultation today.
FAQ
Our Customer Development Service is designed to help clients validate their business hypotheses, refine their product or service offerings, and craft effective go-to-market strategies.
We use LinkedIn (up to 3 profiles), our Peoplr network for warm introductions, and email for customer development.
Our consulting service includes up to 3 hours of personalized education in Customer Development, providing clients with expert guidance and strategies to enhance their market understanding and customer engagement.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
We arrange from 10 to 20 meetings depending on the chosen service package.
Outsourcing to our team provides access to expert knowledge and skills, cost-effectiveness, focus on core business activities, scalability and flexibility, access to advanced tools and techniques, fresh perspectives and objectivity, time efficiency, risk reduction, consistent monitoring and reporting, customization to specific needs, and networking and relationship building.
The benefits include defining MVP features, crafting effective GTM strategies, cost reduction in development, achieving product-market fit, target market identification, optimizing pricing strategies, enhancing marketing messages, and identifying expansion opportunities.