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Peoplr's 4-month journey to 50 successful meetings, igniting Indaspace's sales success

LinkedIn Automation Pathfinder CustDev
Peoplr's 4-month journey to 50 successful meetings, igniting Indaspace's sales success
In a dynamic tech landscape, Indaspace, a prominent Russian software developer, sought to introduce its groundbreaking office management system designed to seamlessly transition traditional workplaces into the digital era. Facing the challenge of reaching key decision-makers in large corporations, Indaspace turned to Peoplr, a leading lead generation company, to amplify its outreach efforts.
Indaspace's innovative solution, a comprehensive office management system automating various facilities, faced the obstacle of connecting with potential clients in large enterprises. Direct outreach proved challenging, prompting Peoplr to reassess its strategy.
Peoplr embarked on a meticulous analysis of companies with substantial workforces, preparing targeted presentations for specific roles within these organizations. Recognizing the limitations of direct engagement, Peoplr pivoted to a multifaceted approach. Leveraging corporate LinkedIn accounts, Peoplr utilized advanced search functionalities and email campaigns to identify and engage key decision-makers. A dedicated corporate page was established, serving as a hub to entice leads and guide them toward virtual meetings.

What we did:

  • Conducted in-depth market analysis to identify companies with a significant number of employees.
  • Tailored presentations for specific roles within targeted organizations.
  • Created corporate LinkedIn accounts to streamline targeted employee outreach.
  • Utilized LinkedIn's search and mailing list features to connect with decision-makers.
  • Established a corporate page to showcase Indaspace's solution and facilitate lead conversion.
  • Invited leads to visit the corporate page, driving them towards online meetings for deeper engagement.
  • The strategic approach yielded remarkable results over four months, culminating in 50 successful online meetings with high-ranking employees from prominent corporations.
  • The Indaspace internal database was enriched with valuable warm contacts, providing a foundation for future engagements.
  • Armed with a robust pipeline of interested prospects, Indaspace could confidently initiate commercial proposals and explore diverse potential clients, setting the stage for sustained sales growth in the same year.
Peoplr's innovative lead generation strategies not only bridged the gap between Indaspace and its target audience but also laid the groundwork for enduring relationships. The success story serves as a testament to the power of strategic thinking and adaptive methodologies in navigating the complexities of modern B2B interactions.