Peoplr is fostering lucrative partnerships for companies seeking international expansion. A testament to our capabilities lies in the success story of our collaboration with ROCS, one of the largest toothpaste producers in Russia. The challenge was formidable: breaking into the competitive Singapore market. However, armed with our strategic approach and relentless pursuit of success, Peoplr propelled ROCS to new heights.
Problem:
As ROCS set its sights on the Singaporean market, the challenge loomed large. The company, accustomed to triumphs in Russia, faced the daunting task of establishing a foothold in a new territory with a distinct business landscape.
Decision:
Peoplr embarked on a comprehensive market analysis, recognizing that a direct approach to retailers was not financially viable. Instead, we proposed a nuanced strategy—engaging with distributors of FMCG products in Singapore. Our team undertook an in-depth exploration of the toothpaste market, delving into local manufacturers, importers, and the intricacies of trade in the region.
What we did:
- Strategic LinkedIn presence: We created corporate accounts on LinkedIn, a platform integral to B2B interactions. This served as a springboard for connecting with potential distributors.
- Targeted search: Utilizing advanced search functionalities on LinkedIn and parsing data from various online sources, we identified and approached potential partners with tailored communication.
- Global perspective: Recognizing the interconnected nature of international trade, we expanded our search to neighboring countries, identifying distributors with a presence in Singapore.
- Communication mastery: Crafting a script for primary contacts, we conducted calls and emails to initiate meaningful conversations. The amalgamation of LinkedIn outreach and direct communication proved to be highly effective.
Results:
In a span of just 2 months, Peoplr orchestrated 10 high-impact meetings with major FMCG distributors in Singapore. The internal customer base was enriched with warm contacts, laying the groundwork for sustained engagement. These contacts, carefully curated and handed over to ROCS, became a valuable asset for future interactions. The success was tangible, as ROCS swiftly commenced product exports to Singapore within the year.
Final triumph:
A year later, ROCS returned to Peoplr, this time with sights set on the expansive US territory. This triumphant return is a testament to the enduring partnerships forged through our meticulous lead generation strategies. Peoplr doesn't just generate leads; we cultivate success stories that resonate across borders, propelling businesses to unparalleled heights in the global marketplace.
