In the competitive landscape of medical rehabilitation equipment, Zarya Med faced the challenge of expanding its presence in MENA countries and the South Asian market. Despite a robust product lineup, the company recognized the need to strengthen its foothold in these regions. Enter Peoplr, a lead generation company, with a strategic plan to leverage LinkedIn and tap into the vast potential of these markets.
Problem statement
Zarya Med, known for its innovative medical rehabilitation equipment, lacked representation on the professional networking platform, LinkedIn. With an increasing demand for its products, the company sought a solution to not only establish its presence on LinkedIn but also to conduct lead generation and customer development meetings in the target regions.
The Peoplr solution
Peoplr proposed a comprehensive solution involving the creation and development of Zarya Med's corporate page on LinkedIn. This included:
- designing a client account to ensure an impactful representation of the company.
Execution
- LinkedIn page creation:
Peoplr meticulously created and designed Zarya Med's corporate page on LinkedIn, emphasizing the importance of a compelling representation for effective business connections.
- Market analysis:
A thorough analysis of the market size and audience in the target countries was performed to tailor the approach according to local specifics.
- Lead generation:
Peoplr successfully gathered a substantial number of targeted leads through a combination of strategic outreach and engagement on the LinkedIn platform.
- Automation and email campaigns:
Leveraging automation tools, Peoplr initiated targeted email campaigns, offering online meetings to potential customers.
Results
In just six months, the collaboration between Zarya Med and Peoplr yielded remarkable results:
- A robust funnel of approximately 7000 leads was generated, with 1500 backlinked leads for enhanced engagement.
- Zarya Med's contact network with target leads expanded by more than 10 times, creating a significant impact on the company's reach.
- More than 60 successful meetings with decision-makers were conducted, providing valuable insights into the market.
- In December 2023, Zarya Med participated in the prestigious 5th Asia-Ocean Neurorehabilitation Congress in Thailand, facilitating face-to-face interactions with potential partners and opening doors for future collaborations.
Summing up thoughts:
Peoplr's strategic approach to LinkedIn lead generation not only expanded Zarya Med's online presence but also paved the way for meaningful connections and partnerships.
The success story stands as a testament to the power of targeted outreach and the impact it can have on a company's growth in new and challenging markets.
