Argosmart, a leading developer of construction and real estate management software, sought to expand its international footprint in Greece, Cyprus, UAE, and England. While the company had previous experience in the first three markets, entering the English market presented challenges in understanding its dynamics and establishing successful transactions.
What was the problem?
The challenge for Argosmart was to navigate the complexities of the English market, comprehend its unique workings, and devise a strategy to make a meaningful impact. The company needed a comprehensive solution that would not only identify potential clients but also provide insights into the local business landscape.
Solution
To address Argosmart's challenges, Peoplr proposed a multifaceted approach encompassing:
- Target audience analysis: Conducted an in-depth analysis of the target audience in Greece, Cyprus, UAE, and England.
- LinkedIn lead generation: Utilized LinkedIn for strategic lead generation activities.
- Customer development (CustDev): Engaged with potential clients to gather valuable information about local companies and their needs.
- Email newsletter campaign: Leveraged insights from CustDev to tailor an effective email newsletter campaign.
Peoplr executed a series of targeted actions:
- LinkedIn optimization: Refined Argosmart's existing LinkedIn accounts for maximum impact.
- Audience coordination: Coordinated closely with Argosmart to fine-tune and align the audience data.
- Correspondence scripting: Prepared and launched meticulous correspondence scripts on LinkedIn accounts.
- Email distribution: Devised and implemented a strategic email distribution plan based on CustDev insights.
- Online meetings: Scheduled and conducted online meetings to further nurture leads.
- CRM integration: Seamlessly integrated the warm contacts database into Argosmart's CRM system for an optimized sales funnel.
Results:
Over the course of six months, Peoplr's efforts yielded remarkable results. A robust lead funnel comprising approximately 17,000 leads was created, with 4,500 leads providing valuable feedback. Argosmart's contact network with target leads expanded fourfold, facilitating connections with decision-makers. The team successfully conducted over 30 meetings, laying the groundwork for a solid entry strategy into the English market.
The case highlights the significance of targeted lead generation, customer development, and efficient CRM integration in establishing a strong market presence and fostering sustainable business growth.
