ROSSMA Engineering Company, a developer and manufacturer in the IoT and IIoT market, specializing in automation solutions for the oil and gas industry, faced a challenge in expanding its presence across CIS and MENA countries. Previous attempts with other marketing companies did not yield the desired results.
Challenge:
ROSSMA sought to establish local partnerships and identify end customers in target markets. Peoplr stepped in to revamp their LinkedIn strategy and streamline the negotiation process with potential partners and customers.
Peoplr's approach:
- LinkedIn optimization:
Peoplr enhanced ROSSMA's LinkedIn profiles, ensuring they were communication-ready. Target audiences were identified and refined in collaboration with the client.
- Correspondence scripts:
Customized scripts were developed for effective communication. Peoplr designed a tailored algorithm for organizing meetings with potential partners and customers.
- Email outreach:
Peoplr initiated email outreach to unresponsive LinkedIn contacts, maximizing engagement opportunities.
- Corporate page enhancement:
Three strategic posts were placed on ROSSMA's corporate page, contributing to increased interest from potential partners and customers.
Results achieved:
Within six months, Peoplr delivered significant outcomes for ROSSMA.
- Strategic partnership in Iran: ROSSMA successfully established a strategic partnership in Iran, strengthening its global presence.
- Contact network growth: ROSSMA's contact network expanded by over 3400 decision-makers, enhancing its reach and influence.
- International negotiations: Peoplr facilitated over 60 international negotiations, fostering connections between ROSSMA and potential partners.
- Exhibition participation: ROSSMA actively participated in the Neftegaz 2023 exhibition in Moscow and ADIPEC 2023 in Abu Dhabi, leveraging opportunities to meet LinkedIn-generated leads.
Quantifying success:
- LinkedIn Messages: 3400+
- Negotiations: 60+
- Networking: 13,500+ friend requests sent
- Email outreach: Comprehensive engagement strategy
Peoplr's meticulous approach to lead generation on LinkedIn has not only achieved measurable success for ROSSMA but has also opened doors for additional collaborative opportunities, marking a triumph in expanding ROSSMA's global influence and market presence.
