Intermark, an international luxury real estate agency specializing in Citizenship by Investment (CBI) and Residency by Investment (RBI) programs worldwide, faced a challenge in expanding its partner and client network in Nigeria, Turkey, UAE, Bali, and Kuwait. Past attempts at organizing offline events resulted in low participant turnout, prompting the need for an effective solution.
What was the point?
We proposed a comprehensive strategy involving LinkedIn lead generation and email marketing to connect with luxury real estate agents and decision makers of large companies. The goal was to attract participants to offline events such as business breakfasts and one-on-one meetings.
Implementation: A strategic approach
- Account management
Peoplr leveraged five existing Intermark accounts and created five additional profiles to maximize outreach.
- Market evaluation
Thorough market analysis was conducted to understand the volume and audience in the target countries.
- Lead collection
Using the insights gained, Peoplr collected a substantial number of targeted leads to kickstart the campaign.
- Automation
A systematic automation process was initiated, including connection requests and email campaigns featuring a meeting registration form.
- Event guidance
Peoplr provided valuable advice on event planning to ensure a seamless experience for the participants.
- Email newsletters
Regular newsletters with event reminders and detailed information were distributed to consolidate interest and attendance.
What we achieved?
In a mere two months, Peoplr's efforts yielded remarkable results, creating a robust funnel of approximately 4,000 leads. Out of these, 2,000 provided valuable feedback, showcasing the effectiveness of the engagement strategy. The outreach efforts resulted in over 8,000 invitations and follow-ups, with an impressive 1,000+ responses.
The tangible success continued with:
- Registrations: 276 enthusiastic participants registered for the events, demonstrating the targeted appeal of Intermark's offerings.
- Qualified leads at events: Over 200 highly qualified leads actively participated in the offline meetings, showcasing the quality of connections established.
Adaptation for success: Transition to online meetings
Due to overwhelming demand and participant numbers exceeding expectations, Intermark adapted to the situation by organizing online meetings for leads unable to attend the offline events. This flexibility ensured that valuable connections were not lost, and Intermark could engage with a broader audience.
Peoplr's strategic approach to lead generation proved instrumental in elevating Intermark's global presence. By leveraging LinkedIn and email campaigns, the collaboration generated substantial interest, culminating in successful offline events and a seamless transition to online engagements. The substantial number of qualified leads not only exceeded expectations but also positioned Intermark for sustained growth in its target markets.
