In the dynamic world of real estate technology, GetFloorPlan faced a daunting challenge: cracking the U.S. market. Their miracle-working 3D apartment plans had conquered Eastern Europe, but the U.S. was a different ball game. Enter Peoplr.io the catalyst behind their phenomenal success story, transforming challenges into opportunities and garnering a staggering $50 million-worth of leads in just 3 months.
The challenge:
GetFloorPlan desired a U.S. triumph but lacked insights into the market dynamics. Peoplr.io stepped in, recognizing the need for customer development, strategic positioning, and seamless market integration.
The game plan:
Peoplr.io used 2 customer accounts as their secret weapons. We didn't just stop at revamping the website – later we hit LinkedIn.
Invites, Viber chats (because time zones can't hold them back), and 30 power meetings with the decision-makers.
And in just 3 months, we turned GetFloorPlan's plans into reality.
Results:
- Expanded reach: In 3 months, Peoplr.io organized over 30 meetings with key decision-makers.
- Insightful transformation: GetFloorPlan gained profound insights into the U.S. real estate listing market, prompting a strategic rebrand for the U.S. market.
- Independent growth: The success propelled GetFloorPlan to secure new funding and attract major U.S. clients independently, marking an era of rapid expansion.
- Global strategy: GetFloorPlan extended their vision, planning customer development in the UK, Latam, and Mena markets.
Conversion metrics:
- 10,000 LinkedIn invites sent out with.
- 20% of the cool crowd responded – that's 1,000 real connections!
- From those connections, 30 VIP appointments lined up.
- 3 U.S. pilot projects
Summing up thoughts:
GetFloorPlan's collaboration with Peoplr.io showcases a notable demonstration of strategic planning, adaptability, and global expansion. Overcoming time zone challenges and independently securing significant U.S. clients, their success narrative serves as a blueprint for ambitious ventures.
Within a span of three months, GetFloorPlan effectively converted obstacles into opportunities, underscoring the limitless potential within the competitive real estate technology landscape when armed with the appropriate strategy and expertise.
In celebration of this achievement, we raise a toast to the collaborative efforts of GetFloorPlan and Peoplr, turning dreams into tangible success.
