Promomed, a leading pharmaceutical manufacturer, faced the daunting task of finding reliable distributors in Asia, Africa, and Latin America. Despite traditional methods falling short, Peoplr stepped in with a strategic approach to lead generation, transforming Promomed's global outreach.
What was the problem?
Promomed's aspirations for international expansion were met with frustration as conventional methods such as exhibitions, emails, and cold calling failed to yield the desired results. The company needed a fresh, effective approach to identify and engage potential distributors across diverse regions.
The Peoplr solution
Peoplr was armed with a comprehensive lead generation strategy. Recognizing the power of LinkedIn, we proposed a tailored solution involving the creation and optimization of the export director's account, personalized messaging, and the orchestration of online meetings with key decision-makers from potential distributor companies.
Our strategic approach
We started by meticulously crafting an appealing profile for the export director and estimating market volumes and target audiences across the desired regions. With a focus on the five most crucial countries, we curated a database of owners and managers of drug distributors. Coordinated messaging, online meeting scheduling, and constant correspondence followed, ensuring a seamless flow of engagement.
As success stories unfolded, we expanded our efforts to 50 countries, intensifying our search for the right audience. A dedicated campaign was launched, drawing decision-makers to Promomed's booth at a major industry exhibition, resulting in impactful face-to-face interactions.
The remarkable results
Within a span of six months, Peoplr achieved remarkable milestones:
- Audience growth: Increased Promomed's network by an astonishing 10 times, from 200 connections to an impressive 2000, solidifying the company's presence among the target audience.
- Global meetings: Facilitated 30 online meetings with decision-makers from different distributors, spanning 11 countries. This direct engagement fostered meaningful connections and laid the groundwork for future collaborations.
- Success at its peak: Three new dealer agreements, a testament to Peoplr's lead generation prowess, are expected to yield an impressive 8300% return on investment, showcasing our commitment to strategic growth in the industry
Peoplr's partnership with Promomed stands as a testament to the transformative power of innovative lead generation strategies.
By leveraging the potential of LinkedIn, orchestrating targeted campaigns, and fostering meaningful connections, we propelled Promomed into new territories, paving the way for sustained growth and collaboration.
